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Latest Think Pieces

Member Interview with Becky McKinlay

Image created by The Marketing Society
Member Interview with Becky McKinlay, Managing Director, Oystercatchers

Q&A with We Are Social

Toby Southgate & Mobbie Nazir

wearesocial
We caught up with Toby Southgate and Mobbie Nazir ahead of their appearance at Digital Day Scotland 2025

Q&A with Ben Hopkins and Morten Legarth

Creative Directors, faith - VCCP

faith
We caught up with Creative Directors Ben Hopkins and Morten Legarth

Case studies

The annual B2B marketing effectiveness barometer

By The Marketing Practice

TMP Report
The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

Marketing Transformation 2022

In partnership with Accenture Song

Transformation report
We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

2022 TMS Awards Commended, Tricor Group

Tricor
The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan.

Podcasts

The Whole Marketer Ep142 - Connecting with your Consumer with guest Toby Horry

Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep142-connecting-with-your-consumer-with-guest-toby-horry 33.05630555 2025-02-04T07:00:00.000Z
Podcast

In My Humble Opinion....more brand experiences should be buyable

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing...

https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-more-brand-experiences-should-be-buyable 29.829224483333334 2025-01-29T10:45:00.000Z
The Marketing Society Podcast With Publicis Groupe UK

The Whole Marketer Ep141 - Owning your Marketing Career with guest David Brewerton

Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep141-owning-your-marketing-career-with-guest-david-brewerton 43.641557633333335 2025-01-21T07:00:00.000Z
Podcast

Videos

Gravitas. The key to unlocking more authority and influence.

Gravitas. The key to unlocking more authority and influence.

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs

Your biggest competitor doesn’t exist yet. But don’t panic.

Your biggest competitor doesn’t exist yet. But don’t panic.