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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

10 things we learned in January

10 things we learned in January

From outrunning a T-Rex to Donald Trump's playlist.

Published on: 1 February 2016

Coke "one brand" strategy: simpler and with more sausage

Coke "one brand" strategy

Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign.

Published on: 24 January 2016

Bias in the Spotlight: power of now/present bias

Bias: power of now/present bias

People tend to focus on today rather than think about what tomorrow might bring. We discount the future in favour of today. 

Published on: 24 January 2016

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