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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

What are you competing on?

It's pretty easy to figure out what you're competing for—attention, a new gig, a promotion, a sale...

The hidden potential in secondary media

The Loi Evin is a law passed in France in the mid-1980s, restricting the nature and channels of alcohol advertising.

Welcome to the brand room

As media channels proliferate, it’s harder than ever for marketers to determine how best to deliver branding messages along the path to purchase.