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Latest Think Pieces

Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

Source Pexels Credit Diego F Parra
How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

The Changemakers Impact Conference | Review | Scotland

By Rohan Lightfoot

By Rohan Lightfoot

Source: Digital Triangle Creative
Read the review by Rohan Lightfoot, Founder of Signal Consulting, who joined us at the first ever Changemakers Conference in Scotland.

Member interview with Jane Margetts

image provided by Jane
Member Interview with Jane Margetts, Marketing Director, Restore Information Management

Case studies

2019 Brave Awards commended, IBM

Business to Business sponsored by Gravity Global

ttt

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1...

2019 Brave Awards commended, IAG Cargo

Business to Business sponsored by Gravity Global

cargo

This is a true story of bravery.

It is a story of how, in the face of challenging market conditions, an ill-defined internal culture and a demotivated...

2019 Brave Awards shortlisted, WeAreFearless.

Bravest Team sponsored by Shell

fearless

In March 2015 inside a Café Nero in Fulham, Garry Dods shared his vision on a few A4 sheets of paper successfully converting his first fearless team member. And...

Podcasts

Think Equal Podcast - Leanne Foy meets Lisa King

This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads.

Tales and Heads was founded by Lisa and Margaret Flannagan...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-lisa-king 24.643917716666667 2023-12-01T09:13:00.000Z

The Whole Marketer Ep108 - Marketing Effectiveness with guest Rachel Moss

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep108-marketing-effectiveness-with-guest-rachel-moss 32.8194618 2023-11-28T07:00:00.000Z

Videos

We explored the impact of the postponement of the Olympics on governing bodies, athletes, sponsors and broadcasters.

Impact of the postponement of 2020 Olympics

With the impact of COVID-19 starting to be understood worldwide, we partnered up with our friends at Snap Inc. for a frank conversation on the future of marketing.

A look to the future with Snap inc.

Hosted by Darren Chuckry, Chair of The Marketing Society Hong Kong, we explored the experiences, challenges and changes in the customer journey post COVID-19.

Customer journey post-covid