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Latest Think Pieces

Impact Lens: What Shaped our thinking

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As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

Member Interview with Doruk Alptekin

Image provided by Doruk
Member Interview with Doruk Alptekin, Head of Revenue Growth Management, Gulf Coca-Cola Beverages

Shifting Sentiments: The New Wave of Diversity, Gaming, and Sustainability in 2024

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.

Case studies

2019 Brave Awards Winner, Dimension Data

Brand Communication B2B

tourdefrance

When Dimension Data became the Official Technology Partner at the Tour de France in 2015, it was our first major brand sponsorship investment.

Having largely...

Way Beyond Marketing

Rise of The Hyper-Relevant CMO

jose

Accenture and Brand Learning's new research: learn why 17% of CMOs are seen as hyper-relevant

The Future 100: 2019

By JWT Intelligence

fem

A snapshot of the year ahead and the most compelling trends to keep on the radar

Podcasts

Think Equal Podcase - Leanne Foy meets Mariagrazia De Angelis

This month, THINK EQUAL Project Director, Leanne Foy meets Mariagrazia De Angelis, General Manager, Middle East and North Africa at LANDOR & FITCH.

Mariagrazia...

https://podcasts.marketingsociety.com/episode/think-equal-podcase-leanne-foy-meets-mariagrazia-de-angelis 24:03 Fri, 03 Nov 2023 09:00:00 +0000

Leading Conversations - Building a successful marketing Agency

In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics -...

https://podcasts.marketingsociety.com/episode/lane-agency-starting-a-marketing-agency 43:16 Fri, 27 Oct 2023 11:30:00 +0100

Videos

In this session CSM's Chairman, Lord Seb Coe, European Tour's Guy Kinnings, Dubai Tourism Group's Issam Kazim and F1's Ellie Norman discussed what opportunit

The Power of Collaboration, with Issam Kazim

Landor's Global Chief Strategy officer, Thomas Ordahl who will share how brand strategy and design can help brands stay relevant, reinvent themselves and sta

Brand Resilience, with Landor's Global CSO, Thomas Ordahl

Paul has previously worked for Versace and Burberry and prior to being brand-side, founded an agency that worked with clients such Umbro, Diesel, Skype and S

Under the Spotlight with Moet Hennessy's Paul Graham