Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Speaker Q&A with Laura Vipond, Chief Growth Officer at Ogilvy UK

Amplify 2024

We caught up with Chief Growth Officer at Ogilvy UK, Laura Vipond, as Ogilvy return as head sponsors of Amplify 2024.

Member Interview with Jessy Thomas

Member Interview with Jessy Thomas, Brand strategist, Mer.cury Creative

The power of entrepreneurial thinking for brands: Small Details

By Ruth Fittock

From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

Case studies

2018 winner, National Safety Council, brand activation - case study

2018 winner, National Safety Council

In 2016, the National Safety Council (NSC) had almost no awareness in the US.

2018 winner, TfL, partnering for good - case study

2018 winner, TfL

The issue of sexual harassment has exploded into the world’s consciousness in the light of the Harvey Weinstein allegations.

2018 winner, McDonald's, long term excellence - case study

2018 winner, McDonald's, long term

Beaks and feet in McNuggets.
Deformed cows in burgers.
Plastic eggs in the McMuffin.

Podcasts

Servant leadership for marketing excellence

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object...

https://podcasts.marketingsociety.com/episode/servant-leadership-for-marketing-excellence 20:49 Wed, 13 Sep 2023 11:39:00 +0100

The Whole Marketer Ep104 - Marketing Leader's Code with guest Gareth Helm

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.

Abby’s guest in this...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep104-marketing-leaders-code-with-guest-gareth-helm 27:47 Tue, 12 Sep 2023 07:00:00 +0100

Sustainability Squad Podcast - Introduction to the Sustainability Squad, marketing and ESG.

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high quality...

https://podcasts.marketingsociety.com/episode/sustainability-squad-podcast-introduction-to-the-sustainability-squad-marketing-and-esg- 36:50 Mon, 11 Sep 2023 02:30:00 +0100

Videos

We conducted the world’s largest leadership study, in partnership with leadership expert Thomas Barta and Kantar.