This is the story of how we brought our forgotten but well-loved baking brand back to life. Happy reading!   SCALE OF THE TASK: Baking is hot!

Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones...

In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.

The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth opportunity for retailers looking to expand into foreign markets.

In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.

We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe you haven’t… yet.

Extra was experiencing pervasive and steady declines.

This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.

Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but today’s 16-24 year-olds no longer identified with that lifestyle.They were driven, ambitious and determined to succeed.

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.