Think piece

10 solutions to your book marketing mistakes

Calling all authors; From using Amazon to targeting your audience, get all the tips to marketing your book online.
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Harder, Better, Faster, Cheaper

The CEO of BBDO, John Osborn, recently described his vision fo
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Making brilliant stuff happen: What helps brands develop outstanding campaigns?

Lucinda Peniston-Baines explains the creative power of the right roster
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Amazon’s new centre of gravity

Going beyond the core. Can its inexorable rise ever be stopped? 
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Margaret Molloy named our New York chair

Siegel+Gale CMO will head our brilliant board of senior marketers in new york
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Going apeshit

A market downturn is like the tide going out: it’s easy to see who isn’t wearing swimming trunks.
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Stopping our taps running dry!

With a little inspiration from the behavioural sciences, by Crawford Hollingworth and Liz Barker, The Behavioural Architects
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Editor’s choice - May 2018

Our editor, Elen Lewis picks five pieces of content from the clubhouse.
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A degree in daydreaming

The common perception is that daydreaming is a sign of distraction and inattention - but there's more potential behind idle thoughts.
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Can’t because or can-if?

What could we achieve if we all learned to think a little more positively?
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