‘A diplomat who says ‘yes’ means ‘maybe,’ a diplomat who says ‘maybe’ means ‘no,' and a diplomat who says ‘no’ is no diplomat.’

We generally have good intentions to do some or all of the things that we know are good for us - but frequently procrastinate

I was running a workshop for a major international hotel chain a few years ago. They were faced with the challenge of persuading female business travellers to spend money in their restaurants rather than spending money on room service.

History teaches us that language has never been a static entity.

‘Consumer Insights are Dead’, according to a provocatively titled

Experiential marketing is on the rise with many marketers shifting towards experience-led activity to engage consumers beyond traditional methods.

Each year our team at The Marketing Society Scotland compile an annual review of their best bits. Below we have a quote from our Scotland chair, Helen Campbell, and also new initiatives planned for 2017. You can view the full report below.

The advertising industry has always structured itself around media. As new media emerged, new skills developed in order to service these new ways to reach the mass market.

Branded video content has become one of the staples of digital marketing through social media. Users are able to engage with a more visual form of content and connect deeper to a brand or product.

It may seem like semantics, but in every different kind of business today, creating – or recreating – a category is the most effective winning strategy.