Marketing Leaders Programme

We are constantly asking ourselves what makes a great marketing leader. And so, fourteen years ago we decided to do something about it and launched the International Marketing Leaders Programme, brought to you by The Marketing Society and Brand Learning.

The Marketing Leaders Programme is a selective programme to coach the marketing leaders of the future. We now know, without a shadow of a doubt that it transforms lives and business. Delegates come back into the business reinvigorating the whole team with fresh ideas and new ways of working. Similarly, delegates tell us that it changes their lives – empowering them with skills, confidence, new networks and enriching their career.

The programme has been devised following intensive consultation with key marketing leaders and is designed around a Customer-Centred Leadership framework, focusing on the fine balance between 'being' (behavioural skills) and 'doing' (technical skills).

Based on lessons from leading a marketing team for the first time, with all the challenges and difficulties that entails, particular emphasis of this year's programme is placed on the changing role of marketing and the impact this has on the strategic and commercial agenda, the challenges of marketing in a digital age, and the leadership skills needed to succeed in a fast-changing world.

  • 'A transformational programme' Francesca Davies, Weetabix
  • 'Inspiring, humbling, thought provoking and challenging' Gareth Hussey, Barclaycard

We have coached over 200 promising senior marketers over the last decade from Aviva, Bacardi, Barclays and Royal Sun Alliance to Costa, Weetabix, British Gas, Paddy Power, Tesco, and Unilever.

The inspiring roll call of senior marketers who coach our attendees reads like a who's who of the industry, with an alumni which includes Unilever's Keith Weed, John Lewis's Craig Inglis, easyJet's Peter Duffy, P&G's Roisin Donnelly and Bridget Jackson from PwC.

Are you (or one of your team) nearing directorship? Places at this prestigious leadership programme are limited so we encourage you to apply early.



Applications open for 2019 programme
Hosted in London in March, April and June, our Europe programme featured speakers such as: Peter Duffy of easyJet, Sarah Warby of Sainsbury's, Roisin Donnelly of Proctor & Gamble, Martin Glenn of The FA, David Wheldon of RBS...


Applications closed
Hosted in March and May, our Asia programme includes speakers such as Jo Flint of Google, Erica Kerner of Tiffany & Co. & Chair, Shekar Khosla of Kellogg's, Claire Chiang of Banyan Tree and Nihal Kaviratne CBE of AkzoNobel...

Frerique Covington-Corbett
Frerique Covington-Corbett


Frerique Covington-CorbettInternational Marketing Director Asia-Pacific, Middle East & Russia, Twitter


Applications closed 
Hosted in September and October, our USA programme includes speakers such as Esther Lee of MetLife, Robert Candelino of Unilever, Simon Lowden of Pepsico and Toby Lee of Thomson Reuters Legal...


Brought to you by The Marketing Society and Brand Learning
Brand Learning are the leading international specialist consultancy in building commercial capabilities with an impressive client list including Shell, PepsiCo, AstraZeneca and GSK, they work with companies in over 60 countries and in all continents. Brand Learning's work and tangible results have been recognised several times in recent years, having secured 3 Marketing Society Excellence Awards including the Grand Prix in as many years. For more information visit

Sponsored by Shell
The Marketing Leaders Programme is sponsored by Shell. As a global player Shell recognises that the marketing challenges faced today are particularly complex and supports it people in building the skills and capabilities to succeed in the current environment by partnering with The Marketing Society Marketing Leaders Programme and its Alumni. 'Shell aims not only to give its own people the opportunity to benefit but to encourage marketers generally to enhance their technical marketing and commercial capabilities while strengthening their leadership and teamwork skills'.