There’s a lot of speculation around how marketers will change and adapt as a result of the Coronavirus pandemic. It’s clear our collective ability to respond to crises...
Resilience post-Covid is key
Think pieces
LGBTQ+, Black communities, brands and Pride month
Pride parades may be cancelled, but the streets are alive with protest - On the One look at the intersectionality between LGBT and #BLM support...
Talk is cheap
According to Dale Carnegie, ‘Inaction breeds doubt and fear. Action breeds confidence and courage.’
Ready to step outside
The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.
The five best COVID-19 football campaigns
Many industries were hit hard by the global lockdown caused by Covid19, but live sport has been especially decimated.
Try something brave today (and tomorrow)
It’s time again for the Brave Brand of the Year awards. Feels a bit weird. Feels like two different years doesn’t it?
A manifesto for climate change
Three ways companies can change the world for good... We’re at a tipping point. Climate change has long been on the radar of individuals and companies.
How Covid-19 has changed the PR industry
How Covid-19 has changed the PR industry
Go beyond the screen to reframe your brand experience
The world has changed, and everyone’s online. And while it may at first seem counterintuitive, this could be the best time to send your customers something physically irresistible.
We’re here, we’re queer, and we’re shopping!
“We’re here, we’re queer, and we’re shopping!”
Letter from Hong Kong: reasons to be cheerful
As we approach the mid-point of 2020, it’s fair to say that it’s been a rough ride for most, with nearly all of us...
Three digital transformation shifts to drive growth in B2B
We are witnessing a profound shift in how corporate customers use digital to consume information, make informed buying decisions and engage with suppliers.
My final story...
If there's one thing I've learned in 14 years at The Marketing Society, it's the importance of sharing stories.
Creating services in a socially-distanced world
Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail.
We’re not saving lives
People in our line of work often use the phrase, ‘we’re not saving lives’. I am not here to disagree with them. In fact, I’ve been guilty of throwing around the ‘it’s only advertising’ card myself.
Self-interest or national interest, advertising works
Advertising’s role as an economic hero needs to be recognised. During life-changing times like these, as the behavioural economist Richard Shotton has observed...
Welcome back?
The signage you create for the return to work will determine your business’ success in the coming year.
Why white people urgently need to get better at talking about race
Last week one of my colleagues asked a group of predominantly white leaders how comfortable they felt talking about race with their teams.
An emergency guide to writing protest signs
As protestors tap into the power of the slogan, Nick Asbury looks at some of the most effective techniques.
Top moments for black culture and hip hop during lockdown
If someone had said to me back in December this is what 2020 is going to look like I would not have believed them!
How do we share the burden of change?
The status quo that our society has been built upon is not fit for purpose. Racism and systemic racial disparities haven’t just come to light this last week