From Halo Top to Fenty Beauty, here are the brands making an impact in the industry
Challenger brands to watch 2018
Think pieces
It’s indifference, not alienation, that brands should be worried about
By Gen Kobayashi, head of strategy at O&M London
What brands stand to lose by not taking a stand
“Let it be absolutely clear, the loss of a discount will neither scare nor distract one single NRA member
Ad agencies got the memo on diversity. Now it’s your turn.
Are you slowing the progress?
The Business Blindfold
The fundamental flaw in the tools businesses use to understand their consumers – and why removing the blindfold is essential to delivering sustained, profitable growth.
Chinese New Year is evolving and this is how brands can stay ahead
Four key insights to get ahead
Mental Health & Freelance. Cure or catalyst?
Gig economy & mental health. Is it always a positive equation?
Gig economy & mental health. Is it always a positive equation?
Creative Monk or Creative Mob?
Meeting the needs of the introverts and extroverts within your team
Not crazy but creative minds
Somewhat counter-intuitively, mental illness has often been associated with improvement in one discipline critical to the world of business – creativity.
Creativity in the pressure cooker
Ever since escaping the day to day pressures of corporate life, my mind has felt liberated and free to wander
What we leave behind
By Debs Gerrard, creative director
Star Wars in China - A cultural context
China has a unique relationship with the science fiction genre, which we explored in our analysis of the way movies
The Big Growth Secret (that almost all of us miss)
The secret moments that determine consumer purchasing decisions and drive brand choice – and why so many companies miss them
Are marketers hedgehogs or foxes?
Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.
10 things we learned this winter
- Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich.
- In 2011, Toyota
Four things about creative productivity
Productivity within the ‘vaguely creative industries’ (which is how I think of marketing) is a subject soaked in unresearched hypothesises. Here are four more:
10 things in our Clubhouse: Feb 18
From tribes to women in power to creative productivity.
We don’t need no education!
The Behavioural Architects, on how feedback trumps financial education in improving financial capability.
Digital motherhood: myth and reality
Mums have been sharing their experiences online long before Facebook and Instagram launched.
Why financial services are deluding themselves over the strength of their brands
Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all readily admit
Why laughter won the 2018 Superbowl ads
By Ellie Dent, consultant at Dragon Rouge.