Creative Myths About Asia — Stereotype No.2 Con’t. Asian brands are not brave.
Unconventional products often call for unconventional marketing
Think pieces
GE: Fame, Feeling and Fluency through [Un]Impossible Missions
I recently attended the Columbia School of Business BRITE Conference. BRITE stands for “Brand – Innovation – Technology”...
Letter from San Francisco: MarTech and the second age of the machine
In the 70s, San Francisco was a Global hub of culture, known worldwide for hippies and radicals… Nowadays San Francisco
We’re Stars! But who are we?
The Marketing Society Star Awards were another great success last week and SMG Insight are very proud to be a
Inspiring Planning: a client's perspective
There aren’t too many advantages to growing old, but having been round the block...
F**k it
Howell Henry Chaldecott Lury (HHCL) was an amazing agency with an amazing atmosphere.
Why ‘making a plan’ helps to change people’s behaviour
We are often prone to procrastination, putting off getting around to achieving things that need our attention such as paying bills on time or housework.
The Panama papers show the enduring power of brands
The economist John Maynard Keynes said, “When the facts change, I change my mind. What do you do, sir?”
Apocalypse soon
It's a bug in our operating system, and one that's amplified by the media.
Surfing in a sea of sharks and dolphins
As someone who is shamelessly and frequently pestering his mates still working corporate side...
In their own words - Marketing Leaders of the Year 2016 shortlist
We asked the shortlisted marketers for The Marketing Society Marketing Leader of the Year 2016 a few questions...
It’s not what we say, it’s what they feel
We know all about presentations in marketing and advertising.
JEFFERSON: They’re Talking In A Language I Don’t Speak
It’s boring. And it shouldn’t be boring.
We have been presented with a hugely important decision. The most significant for
Don’t abdicate ownership
An abdication has taken place in marketing. Marketers seem to have handed over ‘ownership’ to their consumers, to anyone and everyone who has a perception of their brand.
New leadership team for The Marketing Society Asia
We're delighted to introduce our new leadership team for The Marketing Society Asia:
- Tricia Weener, Head of Marketing Commercial
Breaking the Gender Barrier: Part II
In part one of our “Breaking the Gender Barrier” series, we showed you Barbie’s 2015 “Imagine the possibilities” campaign Barbie is at it again...
The experiential excellence collection: Surprise and delight
I never tire of highlighting the very best examples of experiential excellence from around the globe.
How to debias decision-making
Behavioural scientists and psychologists such as Nobel prize winner Daniel Kahneman, acknowledge that merely knowing...
Follow the yellow brick… trend?
It seems like no matter where we look, product placement is everywhere! Movies and television shows are no strangers to embedded marketing...
The experiential excellence collection: Keep on movin’
Live brand experiences can be highly moving, when the time is taken to do things right.
Betting on Leicester City for the Premiership
Do you care who wins the Premiership this season? You would if you had a £250,000 bet riding on it.