In 1999, the Guinness ‘Surfer’ TV ad campaign, inspired by Moby Dick, won more awards than any other commercial that year with its story of the surfer taking on the perfect wave.

In our ever-changing industry, business models are always shifting. The notion of creating a ‘new agency model’ is thought up every five minutes.

I try to keep abreast of what readers of the more prestigious business journals are blogging about.

This week he takes a look at the latest experiential activation for cult sci-fi show Almost Human.

This year we participated in Advertising Week Europe in a big way: our sessions included a spirited debate on why (and why not) all business failures are marketing failures, a discussion with CRITEO on the new frontier of digital advertising, a pa

I’ve done quite a few 'naming workshops' over the years – for new products, services or companies. There are many good books written on the subject...

Joss Davidge, managing partner of brand experience agency BEcause, is always on the hunt for ripe and healthy examples of experiential marketing.

Picture yourself in a trends workshop, innovation brainstorm or scenario planning day, one day in the not-too-distant past.  Your task is to help an automotive company see what sort of vehicles people in Europe will want in the future.

Perhaps the biggest irony of Daniel Kahneman’s work on intuitive, System 1 decision-making is that it isn’t very 'System 1' itself – it works against our natural sense of what is right.

Much of our daily lives are dictated by our habits, whether they are behavioural, emotional, linguistic or even our thought processes. Social psychologists estimate that 45% of our daily behaviour is habitual.