Advertising is applied creativity, it’s about ideas that serve a purpose, usually commercially but also socially. Clients come to an advertising agency because they have an objective to meet or a problem to solve.

When you send a hand-written letter to your best friend on the occasion of her wedding, you don't rush the note.

This week, he takes a look at how brands seized the opportunity to get in front of the festival-goers at this year’s Coachella Festival.

‘The Moon Under Water’ is an essay by George Orwell. It was originally published as the Saturday Essay in the Evening Standard on 9 February 1946.

The all powerful Apple Corporation of Cuperatino California US of A is now promising to do just that. The brand, that in many people's eyes can do no wrong, has laid down a very bold new marker.

As the world of advertising and marketing continues to change at a rapid pace, many brands and agencies are moving toward strategies that utilize powerful brand experiences to create a real connection with the consumer.

HHCL+Partners was THE hot agency of the 1990s. The partners appeared on the front cover of the prestigious Sunday Times magazine.

It used to be all about the big broadcast. An advert televised during prime-time was capable of achieving unparalleled levels of exposure. The brand name was heard, the product was seen.

In a bid to attract visitors from neighbouring Australia, Tourism Tasmania transformed the front lawn of Sydney’s Museum of Contemporary Art into an adult playground where one of the largest ever games of musical chairs was orchestrated.

Driving into the South West felt like a new beginning. Spring is in the air. The sun was shining, new leaves were appearing on the trees and hedgerows, the flooded fields of the winter were now pristine green.