Blog post

Why Louis Fernandes is marketing for good through Pimp My Cause

Louis, director of Market Development at SAS, has been supporting Free Hype, a student club at UCL, which takes on charity marketing briefs so students can give back while building their experience.
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Help #ogilvychange promote safe sex in Madagascar

The third cause to gain support of the #ogilvychange team is the marine conservation social enterprise Blue Ventures.
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The string with an idea at the end

Ideas used to be nicely wrapped up, wrapped in movies or books or some other sort of container. The Harvard Business Review and Fast Company would collect a bunch of them in one handy, easy to carry package.
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Miami’s Winter Music Conference Hotel Takeover Scene

This week, Joss takes a look at the hotel takeover scene surrounding the 29th Winter Music Conference in Miami.
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5 of the best April Fools’ Day 2014 marketing stunts

April Fools’ Day is a great opportunity for brands to show their personalities and that they too can have a bit of a giggle now and then.
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Do blockbuster charity ads communicate the mission?

Four new mega charity TV ads have come out in the last few weeks, Save the Children, Barnardo’s, Age UK and Macmillan. It’s a tough time for most charities but these four look well funded.
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You trust your favourite brand – but does it trust you?

A friend, let’s call him Alan, confessed to me that, through a combination of devotion to Nick Cave and a senior moment, he had pre-ordered a new Nick Cave album on Amazon twice, three months apart.
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Best global content from the Clubhouse in 2013

Over fifty years ago, a small group of senior marketers joined together with one thing on their mind - to inspire bolder marketing leadership and be the place for discerning senior marketers to learn, develop and share best practice.
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Why new marketing realities need new types of connection

How will marketers cope in the year that everything changes?
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A guide to doing something awesome

My attitude towards everything changed after a chance encounter with a remarkable, smart, sassy lady called Claire Wilson. She was freelancing on a project we were working on with her brother, and it also turned out she was my neighbour.
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