The key to thriving in the 21st century is, we are often told, a readiness to adapt. We live in a time of ever-increasing flux: post-modernism meets the information age, at the speed of light.

I’ve lost count of the amount of agency meetings I’ve been in over the last decade where someone from the agency (usually) or the client (occasionally) has uttered the phrase: 'we don’t want to get ourselves locked into a formula'.

People waiting at a bus stop on London’s New Oxford Street started seeing things: from tentacles rising up from the sewers, to a giant robot stomping in the distance.

With the FIFA World Cup approaching in a few short months, football has been a major topic of interest for marketers. That is why we have recently been on the lookout for markets that have embraced the sport.

You can’t teach creativity - so said Hanif Kureishi, speaking at the Bath Literary Festival a couple of weeks ago.

The impact of the digital age on the marketing process has created a shift from a fixed process to something that is more fluid that is going to create challenges and opportunities for us in the future.

Consumer engagement with luxury is evolving. A previously exclusive market is being faced with a new, inclusive mindset. Luxury is becoming less about how the label looks, and more about what you can say with it.

They let me out of the Library last week. As you know, it’s where I live at the Marketing Society. So it’s a virtual library, but quiet and bookish as you would expect.

A few years ago, if you were a Western brand, the word on the street was ‘Go East’. Western brands were assured that, in China, the sky was the limit – they simply had to set up shop and, then, instant success. For many, this was the case.

As many of you will already know, The Marketing Society has been supporting Pimp My Cause since the launch of #marketingforgood at the summer party