No longer merely an image-boosting exercise, partnerships between corporations and NGOs are becoming increasingly important to the business models and strategic aims of both sectors.This was a key finding of the annual Corporate-NGO Partnerships B

In my ongoing search for great examples of experiential marketing, I very often come across great brand experiences from Coca-Cola.

Ten years ago we all knew what the internet was going to do. The buzzword was disintermediation giving customers direct access to products and services without expensive intermediaries.

With apologies to Edwyn Starr. As rhetoric goes, the opening line from the song ‘War’ is pretty definitive. There’s nothing good about war. Just like there’s nothing bad about innovation, right?

Tied into the launch of The Marketing Society Asia we asked Hometown London’s commercial director, Sean Singleton, to interview one of our Founding Members in Hong Kong, Jonathan Cummings.

This Valentine’s Day saw the launch of Baci First Kiss, an interactive card that allows users to send the perfect romantic gesture to their loved one.

The choices are again a broad and diverse mix, including established and emerging brands in personal care, finance and tech, a dating app, a luxury hotel chain, value retail and a US football team – a refection of the team’s enthusiastic championi

I went to a seminar on CSR (Corporate Social Responsibility) a few weeks ago that reinforced my growing belief that the sharing economy needs to extend deep into corporate life.

For the New York launch of mini series Klondike, a TV show about the Yukon gold rush, the Discovery Channel has gone the whole nine yards and created a 19th century-style Dawson City.

Joss Davidge, managing partner of brand experience agency BEcause, is always on the lookout for great experiential marketing ideas. This week, he takes a look at the high-profile brand experiences that ensued in Oscars Week as part of Vanity Fair’s Campaign Hollywood.