Blog post

Brave campaigning

Bravery takes on a new meaning when fighting against environmental, social and human rights wrongs.
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Celebrity endorsements in Asia: more than meets the eye

When someone mentions the words ‘celebrity endorsement’, it doesn’t take long to summon images of Jean-Claude Van Damme  or Arnold
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Creating an inclusive and diverse workplace requires a human touch

Embracing diversity in the work place matters and it is becoming of increasing importance to an organisation’s success and ability to innovate.
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Facts are not the antidote for doubt

Drink enough water and you will cease to be thirsty. And yet, a doubting person can be drowning in facts, but facts won't change a mind that doesn't want to be changed. More facts don't counter more doubt.
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ARTISANAL ADVERTISING

It seems everyone in advertising is desperate to call themselves a storyteller. They write articles about storytelling, they give lectures, make videos, even offer courses on storytelling.
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Inspired Us: McVities and Monty Python

Giles Lury talks us through what inspired him in August, from the British Biscuit to moral dilemmas. 
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Behavioural science in politics

Another year, another electoral shock. Back in February, we at System1 Research asked 2000 people
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The culture factor series: III. Celebrity endorsement

Celebrity endorsement is no hidden treasure in the marketers’ toolbox; it has been practiced since the 18th century.
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If not now, when?

Care a little more. Show up. Embrace possibility. Tell the truth. Dive deeper. Seek the truth behind the story. Ask the difficult question. Lend a hand.
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What can dancing horses teach us about management?

I was in Vienna recently and attended a performance by the Spanish Riding School.
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