Blog post

Letter from Hamburg: About being perfect

It’s not easy to be perfect. Try telling that to the Germans though!
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ANXY: A NEW APPROACH TO MENTAL HEALTH

The new magazine Anxy has caught our attention over the past few weeks for its refreshing approach to discussing mental health.
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New luxury: a triumph of excess over experience

Perhaps nobody epitomises old luxury quite like Imelda Marcos. She was First Lady of the Philippines for over 20 years, but is best known for an extravagance and extreme form of materialism that is tough to admire in the age of austerity.
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Shortlisted - HSBC Rainbow lions

With a budget of just GBP 180,000 and two of Hong Kong’s most famous icons, the two lions that guard HSBC, the bank was able to get an entire city talking about LGBT – a topic which is still taboo in traditional Chinese society.
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Global CEOs and ECDs should all be based in Asia, not the West

When I arrived in Singapore to lead MullenLowe Profero from Asia Pacific four years ago, there was with a huge sense of opportunity permeating the region.
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Sign language on Oxford Street

Imagine you had to sell something on Oxford Street in the rush hour. But here’s the catch: you could only use sign language. How much success do you think you’d have?
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What does your package say about you?

Packaging is the always-on media channel of supermarket brands, a powerful signal of a brand’s honest intentions. But that message can be subverted, or can simply go a bit awry. Strong brands caught in errors or misdemeanours need not worry.
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With the sound off or on?

If you watch a well-directed film with the sound turned off...
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'Sort by price' is lazy

Sort by price is the dominant way that shopping online now happens. The cheapest airline ticket or widget or freelancer comes up first, and most people click.
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The Academy Des Advertising

In 1863, the superstars of French painting were: Adolph Bouguereau, Paul Delariche, Alexander Cabanel, Jean-Louise-Ernest Meissonier, and Lawrence Alma-Tadema. They were going to be the artists who would be remembered in 100 years’ time.
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