Someone asked me the other day when I would move on from studying challenger brands. You’ve been doing it for 15 years now, Adam, they said. Why not explore another area of marketing now?

Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn.

From the growing importance of mobile marketing to e-commerce opportunities on smartphones, having an internal digital-friendly mentality is more crucial than ever for MENA telcos to best serve the needs of its digital-savvy customers and business

Toby Mott has an unrivalled collection of punk memorabilia that goes back 40 years.

“There were two Santas at school today,” said my five-year-old. She was just coming to the end of her first term at school. My pleasure in hearing Santa had come calling was rather tempered by finding out there were two of the old fellas.

My Dad once told me that he thought there were three types of people in this world: There are the people who make things happen. There are the people who watch things happen.

It's pantomime season I must admit I'm a bit of sucker for the seasons.

So, we’re planning a conference and we want to invite an external speaker to address us and our colleagues - someone inspirational from a completely different world; who will get us all thinking outside the category, outside the box; someone who c

For the past year I’ve been developing a cough.

The development of innovative technology over recent years has enabled marketing campaigns to reach unparalleled new heights. The use of VR, AR and other ground-breaking tech is a great, and proven, way to captivate the attention of consumers.