What is really holding your small charity or social enterprise back from reaching it’s fullest potential?

The Marketing Society’s Marketing for Good initiative, in partnership with Pimp My Cause, has enabled many of the Society’s top marketers

Brands with a strong point of view are far more interesting and attractive. Trouble is the consumers who don’t agree with the stated point of view won’t be attracted.

The majority of award entries present their case in a linear form. Few, if any, of these success stories were genuinely conceived, developed and delivered in a logical pre-determined process.

Small car advertising often features young single women nipping around town... shopping. It's called 'category convention'. But small cars are bought by 64 year-olds and car manufacturers don't want old people featured in their ads.

‘Sales patter’ ‘Gift of the gab’ ‘Silver tongue’ We have a dim view of sales in British culture. We object to being ‘sold’ to and assume that salespeople are suited in silk and not to be trusted.

In younger years I delivered some pretty dreadful presentations.

I was kept back a year at primary school at the age of 11 for being one day too young. At 18 when applying in person at the School of Oriental and African Studies (London University) they laughed in my face.

We find out all there is to know about Sprintathon from founder Mark Evans

Pop-up brand experiences are one of this year’s top experiential trends. Executed well, pop-ups can deliver enormous brand value.