Blog post

How to make your marketing super human

Is it just me or has the highlight of Rio 2016 been the Paralympics?
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Myths, exaggerations and uncomfortable truths

The real story behind millennials in the workplace...
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Does free speech matter any more?

This piece is not all about Kevin Roberts. But it was inspired by reflection on the controversy in the summer...
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Battle of the brands

Brands that offer similar products are constantly at war to win over the public
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Existential brands

It is striking how certain words rapidly catch on, often as a perversion of their true meaning.
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How two BE-inspired interventions reduced antibiotics prescriptions

Antibiotics were a revolutionary discovery in the 1920s and by the 1940s, when they had been developed for civilian use...
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Marketing volunteers and Radio 4 shine a spotlight on youth violence

In 2007 Tracey Ford’s 17 year old son James Andre Godfrey Smartt-Ford was shot in front of 300 children and adults at the Streatham ice skating rink on a busy Saturday evening.
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Nudging pilots to use less fuel

Inspired by the growing success of nudges, private companies have become interested in working with academics to leverage behavioural science.
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THE ZIMMERMAN LESSON

In 1917, Germany was fighting a war on two fronts. This is always a bad idea because their forces were split. The problem was simple.
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The (un) expected Olympic Games – A perspective from Rio

I am a tri-athlete, am completely passionate about sports and am Brazilian & Carioca by my heart and soul!
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