Study the current US election for a week or two and you’ll notice one word turn up again and again...

I was at a conference in the US recently.   It was 11pm, and we’d been at it since 8am. 15 hours of smiling, seminars and swapping notes on all the ‘exciting’ things that our respective businesses were doing.

There's been a huge amount of talk of challenger brands this year and we're barely out of January. So who do we think are going to be the movers and shakers in 2016?

Earlier this month I did a webinar for the lovely people at the World Advertising Research Council about attention...

I’ve always steered clear of politics in this column. Marketing and advertising flourish in a free country...

We caught up with Paul Tredwell, director at Bigfoot Consulting, to hear how his experience...

Billboards incorporating social media are set to become even bigger in 2016.

Around 70% of the agency search and selection tasks we handle from our London office...

There’s a lot written about defining overarching company objectives. I love this stuff, it’s what I do. Problem is that I don’t always understand the subtle nuances between a vision, mission, purpose, positioning, BHAG etc.

There is a beauty in simplicity. It’s a belief that is as simple as the very concept it promotes.