Half the money I spend on advertising is wasted; but at least it creates the right impression.

I’ve just watched the film, ‘Jobs’, the one with Ashton Kutcher playing Steve Jobs. It’s not a great film but it is such a great story. I really enjoyed it.

We explore how we can be primed or influenced subconsciously by tiny cues and stimuli all around us.

We seem to be moving from a words-dominated world to a picture-led one.

If you want to sell something for your business, advertise your product.  

I’m writing this Marketing Society Pacific Northwest Update from the Tectoria tech incubator in Victoria, BC, Canada http://forttectoria.ca/ .

Uncle Jimmy needed a lot of a sausages. So off he went to CostCo.

Creative Culture was interested to see how these Peri-Peri grillers have managed to cross borders and seas. 

It’s time to make that all defining film about your charity (or yourself?)...

While in Vienna last week I visited the art gallery housed in the baroque palace of The Belvedere.