Blog post

Fashion Revolution experience leaves lasting impression

It can be mighty hard to pass up a bargain.
Read Now

JEFFERSON: Never Mind The Bollocks.

Bollocks is the currency of advertising. That is the inescapable conclusion I reached after reading my emails this morning.
Read Now

Letter from Singapore: Votes for girls

This month, Singaporeans have been casting their ballots. 
Read Now

The long and the short of it

I’ve just seen an old black and white photo from World War 2.
Read Now

"No one clicked on it, no one liked it..."

"No one clicked on it, no one liked it..." 
Read Now

The Hidden Potential of Sensory Priming

We explore how our thinking and behaviour can be subconsciously influenced or primed by tiny cues and stimuli around us.
Read Now

Bread and Blatter

The last decade has been characterised by many brands seeking to build their positioning around a brand purpose rather than a benefit.
Read Now

Lizzie the Rhino

I wrote a few weeks back about Walter Palmer, the puller of teeth and slayer of Cecil the Lion. Beyond my absolute disgust for him, I also poured scorn on the PR agency he hired.
Read Now

Don’t be in a meeting

Despite a bewildering choice of smart (and not so smart) phones, you begin to wonder whether it is worth calling anyone these days.
Read Now

SG50: How brands are joining in the celebration of Singapore's 50th year

In honour of its 50th year of independence, Singapore is launching a year-long, nation-wide celebration called SG50.
Read Now