Blog post

JEFFERSON: Turning Japanese

The Japanese think, That Westerners, Do Not Understand,
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Letter from Singapore: chicken rice and national pride

On the 9th August 2015, Singapore celebrated its 50th year of nationhood.
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Inspiring brand experience from Coca-Cola and JetBlue

Here’s a quick question or you: do good things happen when you share?
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Creating customer experiences² - what agencies are for

Clients say that agencies don't understand their world. That they don't understand their clients' customers.  
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When it's wrong to be right

Billy Mitchell took his first flight in 1908, in a Wright Brothers aeroplane.
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The strawberry conundrum

Every grocer has to decide: when packing a quart of strawberries, should your people put the best ones on top?
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Forecasting the future

Forward planning has never been so important. The world we live in is impulsive, fast-paced, and impatient.
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Compared to...

Without a doubt, there's someone taller than you, faster than you, cuter than you.
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JEFFERSON: Going underground

They say that the smartest thing any Londoner can do is take the tube out of his or her life.
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Cooling down with McDonald’s

McDonald’s has taken over the world and now it has challenged the power of the sun.
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