Blog post
The culture factor series: I. Music
Music is present in virtually every known culture around the world, and is shaped by a range of factors...
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The art of marketing a ‘boring’ product
Here’s another brilliant example of taking a not-so-exciting product, and using a live brand experience to breathe life into it and make people look at it in a different way.
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2015 General Election: the end of Market Research as we know it?
I am going to try to avoid politics altogether, both the result and the electoral system which delivered it...
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What Dove and Protein World have in common
That pouting blonde in the yellow bikini has attracted a lot of attention. Nothing new there. But the row about Protein World’s poster, 'Are you beach body ready?' has had a lot more coverage than she has in the poster. Apparently it’s offensive.
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Brands must know when to be IntelligentlyOn to engage consumers
In our ever increasingly digitalised world, consumers’ relationship with technology continues to evolve.
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The (often overlooked) power of design
I’ve made a career of connecting dots. Working in advertising, design, sustainability and innovation...
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Trains, Enron and the real job of marketers
I knew I was cutting it fine to catch the 19.20 from Waterloo the other night. But I’ve done it often, and know which platform to head for. The train was still showing on the board.
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Breaking the bank: peer-to-peer lending and the takeover of tradition
Peer-to-Peer Lending (P2P) is certainly nothing new.
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China’s new habits for a new urban generation
习惯成自然 - When a habit becomes embedded, it becomes your second nature – Confucius.
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