I was never not going to like this book. I enjoy and admire great design, and fascinating facts and little stories...

The South of France, March 2006. Nine people are seated around a private pool. There is excited chatter. They are reminiscing about their shared time at university, a decade earlier. But one person has yet to emerge from the rented villa.

Let’s get things clear from the outset. Christer Holloman, the author of ‘The Social Media MBA Guide to ROI’ is a big deal.

Denise Lee Yohn’s 'What great brands do' is a first rate book about best practice in brand management, and I will probably be recommending it to a number of people on that basis.

If you only have limited time to read something on managing the impact that the digital, connected world is having on your brand - then read something else.

Tim Harford is our finest populiser of economics. Unlike the authors of Freakonomics, he doesn’t strive for sensation...

In truth, I wasn’t entirely looking forward to reading this book – marketing strategy can be a dry subject at times.

Everyone loves an underdog and David and Goliath: Underdogs, Misfits and the Art of Battling Giants is classic Malcolm Gladwell.

I just downloaded the new book by Brett Martin, Difficult Men, Gifted Women.

This book is not short on energy – in fact it’s brimming with it. Chriz Barez-Brown who once worked at the innovation agency ?What If!...