At the lowest point of the war, Winston Churchill said the only thing that would save us was ‘corkscrew thinkers’. People who thought differently. We had less soldiers, less tanks, less planes, less of everything than the enemy.

The economy has finally cycled back, but not consumers.

By Elen Lewis

By Elen Lewis

Feeling stressed? Ask yourself these.

So, it’s twenty years since the first edition of Market Leader arrived in all our in trays.

‘They’re all old here, except you and me…They never do anything: they only discuss whether what other people do is right. Come and give them something to discuss.’

Twenty-five years after his company filed for bankruptcy, his office memos came to light. Here are some of the highlights

Data and statistics will always be open to interpretation, writes Rory Sutherland, and what you don’t see is as important as what you do.

This year, mental health has risen rapidly up the agenda of marketing leaders. But what is the unique contribution that our profession can make to improve the nation’s mental health?