Empower

The Art Fund interview

Elen Lewis speaks with Dr Stephen Deuchar, director of The Art Fund and Lawrence Green, founding partner, 101 about the The Art Fund campaign, winner of the long-term marketing excellence prize at The Marketing Society Awards 2017
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Tsundoko

Tsundoko, the Japanese term for a pile of unread books.
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Do it the hard way: channelling your inner Bette Davis

Instead of celebrating short cuts, we should learn from Bette Davis
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The most crucial link in the communications chain is the one you can’t see

The Executive Creative Director, in his signature black roll neck sweater, has just presented his proposed campaign to the senior client; and the client is silent.  Eventually she says, ‘Thank you, Alonso.  As I’m sure you’ll remember, w
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The dawn of implications

Technology has intertwined with modern life to such a degree that it is impossible to imagine life without it.
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Fellows interview, Dame Cilla Snowball

Introducing our 2017 honorary fellow, Dame Cilla Snowball.
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A quest called tribe

Every now and again, you read something and think: ‘I wish I’d written that.’ It happened to me twice in April. And both pieces, broadly speaking, dealt with the same topic.
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For Sale: baby shoes, never worn

Legend has it that in a Paris restaurant in 1923, Ernest Hemingway’s friends challenged the writer to craft a story in just six words. The novelist responded with: “For Sale: baby shoes, never worn.”
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Meanwhile in South Korea…

Korean culture is highly influential across Asian markets. As such, it is often the first place to launch new and innovative products.
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A journey across the Pacific Ocean

Natalia Cohen was one of a team of six women who rowed unsupported 9,000 miles across the Pacific Ocean setting two world records. Here, she reflects on what her journey taught her about teamwork and motivation
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