Alan Giles is the former CEO of the HMV Group. Now chairman of Fat Face and board member of The Marketing Society, he tells Elen Lewis about the seven wonders of his world.  

Lemon. If there was one word that summed up marketing and advertising in 1961, it was lemon.

Unless you live in westward ho! or saint-louisdu-ha!ha!, use exclamation marks sparingly

The Most popular Marketing Society blog article over the summer was by Alex Batchelor on lessons in normative herd behaviour from the News of the World.

the best advice i got … Was from John Hegarty: do interesting things and interesting things will happen.

We can answer this question with some confidence because there is a terrific book, published in 1958, which tells it like it really was.

When people submit articles for Market Leader, I try to ensure that, given our readership of practical marketing folk, the article gives a clear idea of what the reader should do, having read it.

This past week I have been reading How I Escaped My Certain Fate by the fascinating and innovative stand-up comedian Stewart Lee. The book – a kind of autobiography – is extremely funny, but it is also remarkable in another way.

Fru Hazlitt discusses the anticipated and real impact of the digital age on TV production, transmission and revenue streams

Opportunities for growth in Brazil come from targeting a mass middle-class with big brand ideas, according to Silvina Moronta