IN THE internet era, is direct mail still relevant? Research suggests yes.

‘We’ve got to keep the inertia going.’ (Nothing’s happening and I intend to keep it that way.) ‘Process re-engineering has just become Service Quality Improvement.’  (Any generic phrase to justify what’s not happening t

  The best advice I ever got …

Why isn’t Big Ben’s clock tower covered with ads? It’s one of the most photographed and frequently televised edifices in the world; it’s seen each year by zillions around the globe.

As China displaces Japan for second place in the world economy and India, Brazil and the next 11 power ahead – not to mention the recent upheavals in the Arab world – a new world order is truly asserting itself.

All transactions involve games. Rory Sutherland analyses the short versus the long game in business, and wonders if the instinct to prefer the long game in life may make women better marketers

David Whiting looks at the sorry state of retail banking and speculates that it is time for competitors to shake up this complacent sector

Is China serious about major economic reform? Probably not, says Tom Doctoroff

A BOOK that seems to me unfairly ignored in the current vogue for ‘behavioural economics’ is Robert Cialdini’s Influence: The Psychology of Persuasion.

TED LEVITT defined corporate purpose as creating and keeping customers. Marketing Excellence 2 demonstrates how to do this with impact and imagination.