IN SEPTEMBER 2011 I reached the age that Cardinals retire.

Consumers are seeking easier ways to make decisions, and it’s time for suppliers to assist them, says Melanie Howard

Organisational behaviour expert, Thomas DeLong highlights a familiar problem with successful executives: the drive to achieve can be an addiction with the same impact as substance abuse.

Brand expert David Aaker examines the assumptions and resources required for two alternative growth strategies: concentrating on getting the brand preferred over competitors vs the more productive strategy of developing categories

As excited as we can get ordering items from internet retailers, it is misleading to think that this virtual world of shopping is the future.

When marketers who are experienced in the fmcg sector change to the world of B2B, many find it unnervingly different and difficult. Laurie Young describes how to get to grips with marketing to other businesses

Let’s invent a market: an established, low-tech, low-cost, repeat-purchase market. Let’s call it the greeby market.

Many businesses are looking outside their own industries for marketing talent. This is an excellent opportunity for marketers to swap sectors and broaden their careers. But it is not easy.

With the digital revolution, sponsors are increasingly able to tie-in with entertainment brands across different media delivering more value to brand owners. It promises to help sponsors achieve both brand and sales effects.

Recent research impressively documents what we instinctively feel: brands that represent an ideal have more-committed employees and a markedly better financial outcome. Nick Cooper explains