Content Library

Do brands know what’s trending locally?

Nearly one-third of the world uses social networks regularly, and a 2017 study by Mediakix found that the average person will spend more than five years of their lives on social media.
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Pride Year Round: The Benefits of LGBT

Every June, YouTube sees an uptick in LGBT content and interest—and an uptick in LGBT brand messaging, too. But research shows that a highly engaged...
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Unconscious Bias: Tackling Gender Diversity In Marketing

This Campaign editorial video feature, provides insights from several leaders in the marketing industry, about not only the importance of gender diversity (in both ethical...
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Nicaraguans experience a lucky day with Loto

These days, the most successful marketing campaigns are not always ones with big budgets behind them. Sometimes, a simple yet very well executed idea can...
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The cost of independence

Why do people willingly give up their freedom to a boss, a method or even a despot? Why do successful entrepreneurs who start a new company take on investors even when they don't need the cash?
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Argentina is the place for brands to head if they're looking for the best creative value, according to new research.

A week after those lucky enough to have been in the south of France have shaken off the rosé residue, the industry is taking stock of whic
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