Numbers have huge mystical significance. 9 is the number of wisdom, 6 of beauty and 7 perfection – any coincidence that it’s Christiano Ronaldo’s shirt number? But it’s way too early in this piece for sporting analogies.

The beauty industry offers Copywriters the ultimate exercise in creative writing.

I call this scenario “Dance Baby Dance” – imagining that they are firing bullets at my feet and thus forcing me to dance.

What if you could see the future of your business for the next 33 years on a single page? And what if that single page...

“System 1 and System 2 are two distinct modes of decision making. System 1 is an automatic, fast and often unconscious way of thinking.

Not an ideal choice for the two million people who left China at the end of the Civil War.