Content Library

Flip the Switch

No one can make you feel inferior without your consent, said Eleanor Roosevelt. Jez Rose is not so succinct. His book is about the idea that other people can't make you feel things or react in prescribed ways.
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New Zealand: The pioneering challenger brand

Kiwis invented the jet boat, the electric fence and Xero accounting software. In 1893, New Zealand was the first country to allow women to vote. Ernest Rutherford was the first man to split the atom.
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Getting Better With Age

Let's be honest too many business books are thin insight and obese with padding, 300 pages should often be presented in article form, as a blog or in extreme cases a tweet.
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Instant Memory Training for Success

“Every man's memory is his private literature” - Aldous Huxley We tend to think that a good memory is a sort of natural innate gift that The Chosen Ones receive from a supernatural Benign Entity.
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Influencer Marketing: Is it possible to build “affinity at scale”?

Influencer marketing is becoming a key area of attention for CMOs who want to increase the impact of their brand on social media. But is it possible to build true “affinity at scale”?
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Competing with giants: How Kenyan companies are outperforming multinationals

Kenya is considered the economic powerhouse of the east African region. It is a major transport, financial and logistics hub and, until recently, had one of the fastest growing economies in Africa.
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