Content Library

Digital should drive the whole business, not live in a ghetto

The latest bit of cartoon genius from Tom Fishburne brings to life nicely a key theme from our latest research project: 'Rebooting brand strategy for a digital age'.
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Baking on YouTube

Every day on YouTube, millions of people from around the world come together to share their passion...
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Is Michael Porter still relevant in today’s fast and connected markets?

Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor, Michigan, 69 years ago, he credits his own Harvard professor Chris Christensen with inspiring him and encouragi
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Thoughts from 3.57 degrees of separation

My first challenge was being separated from the conference itself, with a client meeting in Andover intervening in a resolutely non-global not-very-digital way to put the first half of the day out of reach.
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How advertising can regain its swagger

A few weeks ago, I spent two days in Canberra with Michael Ball. Michael was living with zest and courage well beyond his doctor’s expectations, but sadly has just succumbed to the cancer that had shadowed him for years.
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How Taco Bell challenged Goliath for a piece of the breakfast pie

When we say 'challenger' perhaps the global fast food giants aren't the first brands to spring to mind, but the cut-throat world of quick serve...
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