David Wheldon offers his thoughts.

“Unilever don’t do digital marketing,” I tweeted from the Global Conference, during Nicola Mendelsohn’s thought-provoking session on why connections are people-shaped, “only marketing in a digital world”.

It’s time to create effectiveness studies that deliver actionable findings rather than simply sell media channels. Jay Rajdev invites you to take part.

One of my favorite reads (albeit not in the brand strategy genre) is the Book of Heroic Failures by Stephen Pile, founder of the Not Terribly Good Club of Gr

The author has been for many years Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. 

In our inaugural column on inc.com, we introduced the idea that constraints and limitations.