From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand.

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business because it was given away to the customer base for free. It’s a story set within the world of telco’s and it starts in 2012.

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for Christmas was really on.

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous franchise knowledge to help it gain traction pre-release.

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

Teaming up with Portugal's national blood bank institute, IPST, The Walking Dead created ‘The Walking Dead Blood Store’, where donated blood was accepted as currency.