Content Library
Coca-Cola’s Happiness from the Skies
I’ve said it once, and I’ll say it again, Coca-Cola really are at the front of the pack when it comes to experiential marketing.
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2014 winner: Burton's Biscuit Company, Marketing Leadership - case study
Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous.
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Career path: Reflect on life choices
A local pedestrian/bike path is nicknamed Uraputki ('Career Path') because it is a popular route that students take from their residences to the university, to get a degree to get a job.
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Ten (Creative Director) Commandments
I) I am the LORD OF CREATIVITY, who brought thee out of the desert, regardless of thine own so-called ‘efforts’. Thou shalt have no other creative directors before Me.
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2014 highly commended: British Gas, Marketing for Sustainable Consumption - case study
All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020.
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2014 highly commended: Seraphine, Marketing on a Shoestring - case study
Sparked by the unprecedented global press coverage the royal marriage had received, the thought was simple; how could Seraphine, a maternity wear brand, plan for the opportunity that an inevitable royal pregnancy would provide?
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