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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Q&A with Brianna Burt

Business Development Manager at LS Productions

We caught up with Brianna ahead of her captaining the Agencies team at the Clients vs Agencies Creative Challenge

Published on: 21 August 2023

Member Interview with Shyam Sunder

Shyam Sunder headshot
We are delighted to bring you a Member Interview with Shyam Sunder, Vice President Marketing at TBO.COM. 

Published on: 17 August 2023

Board Member Interview with Marwa Kaabour

Marwa Kaabour headshot
We are delighted to bring to you an interview from our new UAE board member, Marwa Kaabour, Group Head of marketing & Corporate Communication, Al Masaood Group, International Best-selling Author.

Published on: 7 August 2023

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Case studies

2014 highly commended: British Gas, Marketing for Sustainable Consumption - case study

2014 highly commended: British Gas - Marketing for Sustainable Consumption

British Gas: Marketing for Sustainable Consumption 2014, highly commended

All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020. But British Gas are leading the way in rolling them out...

Published on: 20 May 2014

2014 highly commended: Seraphine, Marketing on a Shoestring - case study

2014 commended: Seraphine, Shoestring

Sparked by the unprecedented global press coverage the royal marriage had received, the thought was simple; how could Seraphine, a maternity wear brand, plan...

Published on: 20 May 2014

2014 Highly Commended: Go Ahead Group, Mobile Marketing - case study

2014 Commended: Go Ahead, Mobile

The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought on bus, which slowed down boarding times and...

Published on: 11 May 2014

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Podcasts

Be Comfortable Being Uncomfortable with Laura Jordan Bambach

Laura Jordan Bambach is President and Chief Creative Officer at Grey, a force of nature, digital pioneer and long time friend. Her message is loud and clear.... https://podcasts.marketingsociety.com/episode/be-comfortable-being-uncomfortable-with-laura-jordan-bambach 40:52 Thu, 28 Apr 2022 06:00:00 +0100

The Whole Marketer Ep67 - Performance Marketing with guest Kat Sale

Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital campaigns... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep67-performance-marketing-with-guest-kat-sale 27:30 Tue, 26 Apr 2022 07:00:00 +0100

Reckitt's Marisol Saona on marketing effectiveness and going back to school

When Marisol Saona found out about the Marketing Week Mini MBA in Brand Management, she decided that it would be a good investment to improve her current brand... https://podcasts.marketingsociety.com/episode/reckitts-marisol-saona-on-marketing-effectiveness-and-going-back-to-school 24:49 Mon, 25 Apr 2022 10:49:00 +0100
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Videos

Asad Rehman's challenges for 2017

Asad Rehman's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Asad Rehman's challenges for 2017

Khaled Ismail's challenges for 2017

Khaled Ismail's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Khaled Ismail's challenges for 2017

Collide: creativity and business

Collide: creativity and business

Often as marketers we can learn more from people outside of our industry.

Collide: creativity and business

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