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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Integrity, hard work and resilience

By Linn Frost

annual lecture 2023
Integrity, hard work and reliance  These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.

Published on: 6 September 2023

Actions, and then Words

How to build a brand synonymous with sustainability 

By Bidisha Nagaraj

Source Unsplash Credit Danist Soh
With growing concerns around rising temperatures and runaway carbon emissions, companies face grassroots and governmental pressure to deliver on sustainability goals, let's learn how to build a brand synonymous with sustainability.

Published on: 30 August 2023

Board Member Interview with Anja Petrovski

Anja Petrovski Headshot
An interview from our new UAE board member, Anja Petrovski, Marketing and PR Director at Volkswagen Middle East 

Published on: 22 August 2023

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Case studies

2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study

2015 Winner: The LEGO Movie, Leading Edge Thinking

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous...

Published on: 29 May 2014

2014 winner: Unilever, Marketing for Sustainable Consumption - case study

2014 winner: Unilever, Marketing for Sustainable Consumption,

Unilever: Marketing for Sustainable Consumption, 2014 winners

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

With 80% of consumers in the UK and Ireland preferring aerosol...

Published on: 28 May 2014

2014 winner: Burton's Biscuit Company, Marketing Leadership - case study

2014 winner: Burton's, Leadership

Burton's Biscuits: Marketing Leadership 2014 winners

Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous. The Marketing Department needed to shift from a...

Published on: 24 May 2014

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Podcasts

Why big brands should do community marketing

Community marketing is our latest guest's Shiny New Object, especially as it applies to bigger brands getting back in touch with their consumers. In the latest... https://podcasts.marketingsociety.com/episode/why-big-brands-should-do-community-marketing 23:05 Mon, 09 May 2022 14:39:00 +0100

Why primary schools are the future of marketing

Jeremy King, CEO and Founder of Attest, loves using data to make informed decisions and take the guesswork out of growth and marketing strategy. In the latest... https://podcasts.marketingsociety.com/episode/why-primary-schools-are-the-future-of-marketing 23:42 Tue, 03 May 2022 15:07:00 +0100
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Videos

'This bike has MS' - MS Australia - Australia

'This bike has MS' - MS Australia - Australia

To raise awareness and money MS Australia put a team together of health professionals, bike mechanics and MS sufferers to build a bike with the symptoms of MS.

'This bike has MS' - MS Australia - Australia

Parag Khanna on the future of global civilisation

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Connectivity - Mapping the future of global civilisation

Parag Khanna on the future of global civilisation

'Paper glasses' - Save the Children and Santillana - Mexico

'Paper glasses' - Save the Children and Santillana - Mexico

It is estimated 75% of school drop outs in Mexico are related to visual impairment with pupils becoming frustrated when unable to read.

'Paper glasses' - Save the Children and Santillana - Mexico

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