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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with David Bekhazi

David Bekhazi Headshot
Member Interview with David Bekhazi, Regional Creative Director at House Of Comms. Based in Dubai, United Arab Emirates. 

Published on: 20 June 2023

From Artificial Intelligence…to Intelligent Brands

The coming revolution in customer experience

By Michael Bayler

Source Pexels Credit RDNE Stock
When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?

Published on: 29 May 2023

Money’s too tight to mention | Part Three

Adapting marketing strategies to reassure customers craving certainty and stability

By The Behavioural Architects

Source Pexels Credit Karolina Grabowska
Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability

Published on: 16 May 2023

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Case studies

2013: A year in TV by Thinkbox

2013: A year in TV by Thinkbox

2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and an expanding medium helping advertisers...

Published on: 17 February 2014

2013 winner: Mars, Marketing Leadership - case study

2013 winner: Mars, leadership

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success...

Published on: 10 February 2014

2013 highly commended: Audi, New Brand - case study

2013 commended: Audi, New Brand

It can be hard to isolate marketing’s impact on the launch of a new product.

The quality of the product, the creativity of the communications, the state of...

Published on: 3 February 2014

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Podcasts

Refocusing on people for better marketing

Nathalie Bojkow is the Senior Team Head for Global E-commerce | Digital Market and Business Development, Growth Markets, at the PUMA Group. Her mission is to... https://podcasts.marketingsociety.com/episode/refocusing-on-people-for-better-marketing 23:44 Tue, 05 Apr 2022 09:33:00 +0100

The Whole Marketer Ep65 - Agency partnerships with guest Gareth Turner

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep65-agency-partnerships-with-guest-gareth-turner 33:32 Tue, 29 Mar 2022 11:16:00 +0100

Leave disruption behind and embrace value exchanges with consumers

Brands need to stop focusing on market disruption, says Sara Master, Senior Director, eCommerce and Digital Shelf at Constellation Brands. Instead, being... https://podcasts.marketingsociety.com/episode/leave-disruption-behind-and-embrace-value-exchanges-with-consumers 22:27 Mon, 28 Mar 2022 08:54:00 +0100
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Videos

Dan Greenpeace's challenges for 2017

Dan Greenpeace's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Dan Greenpeace's challenges for 2017

Houssam Chehabeddine's challenges for 2017

Houssam Chehabeddine's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Houssam Chehabeddine's challenges for 2017

James Welch's challenges for 2017

James Welch's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

 

James Welch's challenges for 2017

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