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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Money’s too tight to mention | Part Two

People are struggling to navigate their costs and spending | what this means for marketers

By The Behavioural Architects

Source Pexels Credit Photo by cottonbro studio
Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

Published on: 16 May 2023

Money’s too tight to mention

Part One: adjusting to the new reality with complex behavioural strategies

By The Behavioural Architects

Source: Unsplash Credit Michelle Henderson
In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

Published on: 16 May 2023

Speaker interview with Nicole Christensen

Director of EMEA Integrated Marketing, Bumble

DIGITAL DAY
We caught up with Nicole ahead of her appearance at Digital Day Scotland on April 27.

Published on: 26 April 2023

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Case studies

2013 highly commended: McDonald's, Mobile Marketing - case study

2013 commended: McDonald's, mobile

McDonald's

This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new commercial opportunity for McDonald’s.

M...

Published on: 27 January 2014

2013 winner: John Lewis, Long Term Marketing - case study

2013 winner: long term, John Lewis

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved, talked about and visited brands, in just a few years.
...

Published on: 24 January 2014

Demand delivered: a guide to broadcaster VOD

Thinkbox: guide to broadcaster VOD

Put simply, Broadcaster VOD offers advertisers a premium brand building environment: all the glorious TV programmes from broadcast telly to put your TV ads in...

Published on: 20 January 2014

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Podcasts

Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie

“If food waste was a country, it would be the third largest emitter of greenhouse gases after China and the USA.” Too Good To Go, the social impact company who... https://podcasts.marketingsociety.com/episode/fighting-food-waste-with-too-good-to-go-co-founder-jamie-crummie 32:41 Fri, 25 Mar 2022 10:11:00 +0000

The Whole Marketer Ep64 - Advertising with guest Orlando Wood

Episode #64. Advertising is the technical skill discussed in this episode. Advertising style has changed significantly due to technology, our lifestyles and the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep64-advertising-with-guest-orlando-wood 28:00 Tue, 22 Mar 2022 07:00:00 +0000

Friction-based marketing with Julie Austin of Bravissimo

When it comes to meaningful customer journeys, friction is not always bad, says Julie Austin, the Marketing and Digital Director of Bravissimo. For her... https://podcasts.marketingsociety.com/episode/friction-based-marketing-with-julie-austin-of-bravissimo 19:58 Mon, 21 Mar 2022 11:11:00 +0000
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Videos

Nichola Seeley's challenges for 2017

Nichola Seeley's challenges for 2017

Highlights from our Collide event in Dubai, colliding creativity and business.

Nichola Seeley's challenges for 2017

Collide: creativity and business - ten minute teaser

jtyj

Often as marketers we can learn more from people outside of our industry.

Collide: creativity and business - ten minute teaser

Brave leaders: Syl Saller, Sarah Warby, Dom Grounsell, Annabel Venner

Brave Leaders with Syl Saller

Syl Saller moderated this event, hearing from leaders on how they failed. Speakers included Annabel Venner, Dom Grounsell and Sarah Warby.

Brave leaders: Syl Saller, Sarah Warby, Dom Grounsell, Annabel Venner

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