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Latest Think Pieces

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Everything, Everywhere, All at once

By Alex Lewis

Li an Lim Unsplash
How brands can help the world go faster in tackling climate change.

Speaker interview with Amy Charlotte Kean

Co-Founder, Good Shout Community

INSPIRING MINDS
We caught up with Amy ahead of her Inspiring Minds session on 29 March.

Case studies

Pioneering Spirit 2012: winners and shortlist

Pioneering Spirit: 2012 winners

Selecting winning ideas from the major international awards programmes we invited panels of senior marketing and creative judges to score them online before...

2013 highly commended: Stephens Scown, employee engagement - case study

2013 commended: Scown, engagement

Our objective was to transform employee engagement and along with it, the success and profitability of the firm. We wanted to move from a workforce where morale...

Awards for Excellence: Meet the judges

Awards 2014: Meet our panel of judges

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and...

Podcasts

Leading Conversations: Female Agency Founders

In the first episode of The Marketing Society Scotland's Leading Conversations, Lane Media MD Barry Fearn welcomes Pam Scobbie from John Doe and Ali Findlay... https://podcasts.marketingsociety.com/episode/leading-conversations-female-agency-founders 43:16 Thu, 17 Mar 2022 14:20:00 +0000

Leading Conversations: Brain and Mental Health

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental and Brain Health. Tune in for some first... https://podcasts.marketingsociety.com/episode/leading-conversations-brain-and-mental-health 41:05 Thu, 17 Mar 2022 14:20:00 +0000

Work-Life Harmony Handguide with Rebecca Rennison

Rebecca Rennison is a Partner at EY, one of the largest professional services networks in the world. Before that, she was the only female Managing Director at... https://podcasts.marketingsociety.com/episode/work-life-harmony-handguide-with-rebecca-rennison 31:55 Thu, 17 Mar 2022 08:19:00 +0000

Videos

In Dubai we heard from IBM's first ever chief digital officer, who talked about Watson, digital and more.

Uncomfortable Breakfast with IBM's Bob Lord

Child voice navigation works exactly the same as any other voice navigation app other than when you drive near school

'Slow down GPS' - IF Insurance - Sweden

Lack of child organ donors is a worldwide problem but particularly so in Japan where only 2% of those who require an organ managing to get a successful transplant.

'Second life toys' - Green Ribbon Campaign - Japan