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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

2023 - It’s time to build some new habits

By The Behavioural Architects

By The Behavioural Architects

Source: Unsplash, Creidt: Drew Beamer
The New Year is inevitably accompanied by the desire or motivation to cease or initiate certain behaviours. But we all know how quickly good intentions can fall by the wayside.

Published on: 5 January 2023

Want growth? Build a customer-centric operating model

Four key actions CMOs can take to build a successful customer-centric operating model

By Laurence Buchanan

Source: Unsplash, Credit: Chelsea Bock
While 85% of the C-suite say transformation is essential, they are less certain about whether they are taking the right steps. EY share Four key actions CMOs can take.

Published on: 3 January 2023

Pre-production is where all your DE&I good work can come quickly unstuck.

By Rich Miles

Source: Unsplash, Credit: Gordon Cowie
Even if you have done everything right up until then, the sudden influx of new people and extended teams can undo all your good work. Here’s how to make sure that doesn't happen. 

Published on: 7 December 2022

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Case studies

2013 highly commended: Women's Aid, marketing on a shoestring - case study

2013 commended: Women's Aid, budget

Domestic abuse is incredibly prevalent, but most people turn a blind eye to it. Our task was to force the issue onto the national agenda: a huge objective...

Published on: 20 November 2013

2013 winner: ASOS, Social media/Best leading edge thinking - case study

2013 winner: ASOS, social media

The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy. It...

Published on: 18 November 2013

2013 winner: Paddy Power, Brand Activation - case study

2013 winner: Paddy Power, Activation

At the start of 2012, you'd have been forgiven for not being able to remember any Paddy Power campaigns - yes, there were one-off successes, but there was an...

Published on: 18 November 2013

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Podcasts

Access the 4 modalities of curiosity with L'Oréal's Sarah DaVanzo

As a "superforecaster" who's been predicting the future for L'Oréal and many other brands throughout her illustrious 20+ year career in 22 countries, Sarah... https://podcasts.marketingsociety.com/episode/access-the-4-modalities-of-curiosity-with-loreals-sarah-davanzo 36:13 Mon, 21 Feb 2022 09:28:00 +0000

Faking it doesn't make it! with Sara Bennison

Sara Bennison is the Chief Product and Marketing Officer of Nationwide Building Society and is the manifestation of courageous leadership. Her stories will... https://podcasts.marketingsociety.com/episode/faking-it-doesnt-make-it-with-sara-bennison 33:32 Thu, 17 Feb 2022 06:00:00 +0000
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Videos

'The second scoreboard' - Teletica - Costa Rica

'The second scoreboard' - Teletica - Costa Rica

According to Costa Rica's Ministry of Women's Affairs, during one of the nation's favourite pastimes - soccer matches

'The second scoreboard' - Teletica - Costa Rica

"Ma Place Est Dans La Salle" - Prodiss - France

"Ma Place Est Dans La Salle" - Prodiss - France

The terrorist attacks in Paris in November 2015 were seen at an attack on French culture

"Ma Place Est Dans La Salle" - Prodiss - France

'Man on the moon/Age UK' - John Lewis - UK

'Man on the moon/Age UK' - John Lewis - UK

Christmas is by far the most important trading period for John Lewis and their annual TV campaign has become a national institution.

'Man on the moon/Age UK' - John Lewis - UK

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