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Latest Think Pieces

Let’s just raise another glass of champagne to the future of the planet.

By Jon Williams

Source: Canva, Credit: Matthew Tenbruggencate
400 private jets took world leaders to COP27. Dark Irony there. Simply not doing that, would have made an immediate difference.

Interview with a storyteller

Cole Nussbaumer Knaflic on her new book “Storytelling with you: plan, create, and deliver a stellar presentation”

By Giles Lury

Source: Canva Pro, Credit: Getty Images Signature
Giles Lury spoke to best-selling author Cole Nussbaumer Knaflic about her new book “Storytelling with you: plan, create, and deliver a stellar presentation” 

Qatar is not the new land of football

There are far more promising places to visit, with real scope for positive impact.

By Alex Lewis

Source: Unsplash, Credit: Dan Asaki
Amidst all the just criticism of Qatar 2022, it can be easy to forget the power this game has to inspire, unify and create change.

Case studies

Marketing Excellence: best case studies 2012-2013

Best winning case studies: 2012-2013

The Marketing Society's Excellence Awards, in association with Marketing, sets the standard of marketing excellence in the UK, having established their...

2013 award winner: ASOS, Content Marketing/Best Leading Edge Thinking

2013 winner: ASOS, content & thinking

The WW ASOS Christmas campaign had to help deliver £XM UK sales (confidential) whilst deepening brand engagement with fashion-loving 20something girls and...

New Microsoft research: technology and the home

Communicating & tech in the home

We’ve released a new piece of research entitled, ‘Families’, investigating the role of technology in the average UK family home.

It’s important for us to...

Podcasts

Unlocking the metaverse's marketing potential

Jack Calderwood, the Head of Pulse at draftLine Europe, believes that metaverse is the future of digital marketing for all brands. As our digital identities... https://podcasts.marketingsociety.com/episode/unlocking-the-metaverses-marketing-potential 34:07 Mon, 14 Feb 2022 11:19:00 +0000

The Whole Marketer Ep59 - Insight with guest Helen Edwards

Episode #59. This episode is a technical skill on Insight. As marketers you may always be on the lookout for consumer insight, but how do you know you’ve got it... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep59-insight-with-guest-helen-edwards 24:02 Tue, 08 Feb 2022 09:56:00 +0000

TIM DELANEY ON HOW TO DO PREMIUM.

‘We want a Patek Philippe!’. I’m told intermediaries hear that phrase on a regular basis. The problem is, most ad agencies can’t do it. Most are unable... https://podcasts.marketingsociety.com/episode/tim-delaney-on-how-to-do-premium- 01:06:45 Mon, 07 Feb 2022 15:17:00 +0000

Videos

Netflix used the highest rated TV political debate ever to launch the new season of House of Cards.

'FU 2016' - House of Cards - USA

The Brady Campaign is dedicated to the reduction of gun killings in the USA.

'The Brady Campaign' - Zero Minutes of Fame - USA

More than 500,000 families have been evicted from their homes in Spain since the economic crisis in 2008

'#NoMoreEvictions - PAH - Spain