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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Building audiences in a cookieless world: five steps to success

By Glyn Shadwell

Source: Unsplash, Credit: Vyshnavi Bisani
Innovative new solutions don’t just provide a method for building audiences in a post-cookie world - they also build consumer trust and open up entirely new marketing possibilities.

Published on: 14 November 2022

Under the Spotlight with Maeve DuVally

By Margaret Molloy

Under the Spotlight
Margaret Molloy shares her conversation with former Managing Director of Corporate Communications at Goldman Sachs, Maeve Duvally.

Published on: 8 November 2022

Inclusive advertising needs to start at the pitch

By Rich Miles

Source: Pexels, Credit: fauxels
Many agencies are saying they are diverse, or proposing diversity and inclusion in the pitch, then turning their back on that when they actually make the campaign.

Published on: 28 October 2022

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Case studies

2013 highly commended: KFC, Social Media Marketing - case study

2013 commended: KFC, Social Media

This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly...

Published on: 30 September 2013

2013 winning case study: Notcutts, CRM & Finance Director's Prize

2013 winner: CRM & Finance Director

Notcutts Garden Centre

Improving value for customers

In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated retailers.

Coupled with this...

Published on: 23 September 2013

2013 winning case study: McLaren, Brand Extension - hear their story

2013 winner: Brand Extension

Ferrari. Lamborghini.

Even their names, written simply in black and white evoke strong emotions.

In an industry defined by desirability their products are...

Published on: 23 September 2013

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Podcasts

The Whole Marketer Ep58 - Work/life balance with guest Nina Holdaway

Episode #58. Work/life balance is the personal understanding topic in this episode. As marketers, we can often feel overwhelmed with the growing breadth of our... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep58-work-life-balance-with-guest-nina-holdaway 32:55 Tue, 01 Feb 2022 10:15:00 +0000

How TikTok saved brand voice with Constellation Brands' Katie Puccio-Williams

Katie Puccio-Williams, Senior Community Manager, DTC Division, at Constellation Brands, shares with us a two-decade history of social media advertising and... https://podcasts.marketingsociety.com/episode/how-tiktok-saved-brand-voice-with-constellation-brands-katie-puccio-williams 38:30 Mon, 31 Jan 2022 10:11:00 +0000

Loyalty in the post pandemic era with Mastercard's Rustom Dastoor

With a vast multicultural background, having lived and worked across the world, Rustom Dastoor has embraced challenges consistently throughout his career and... https://podcasts.marketingsociety.com/episode/loyalty-in-the-post-pandemic-era-with-mastercards-rustom-dastoor 21:40 Mon, 24 Jan 2022 13:00:00 +0000
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Videos

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'Van Gogh Airbnb' - Art Institute of Chicago - USA

To promote their Van Gogh exhibition the Art Institute of Chicago created the famous bedroom painting as a room to stay the night in and available to book on Airbnb.

'Van Gogh Airbnb' - Art Institute of Chicago - USA

'2 litre towel' - Australian Weaving - Australia

'2 litre towel' - Australian Weaving - Australia

Australian Weaving, one the country's oldest textile manufacturers, knew its towels were better than its competitors'. The problem was, the public didn't.

'2 litre towel' - Australian Weaving - Australia

'Safety truck' - Samsung - Argentina

'Safety truck' - Samsung - Argentina

One person per hour dies in a traffic accident in Argentina.

'Safety truck' - Samsung - Argentina

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