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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Stonewalls Rainbow Laces Campaign

An interview with Robbie De Santos and Paul Mallon

Source: Unsplash, Credit: Yannis Papan
We interviewed Robbie De Santos, Director of Communications and External Affairs at Stonewall, and Paul Mallon, Head of Special Ops at Lucky Generals about the campaign. 

Published on: 14 November 2022

Marketing in the metaverse: four innovative use cases

By Glyn Shadwell

Source: Pexels, Credit: geralt
The metaverse is arguably the buzzword of 2022. It’s been making waves across the advertising industry for its potential to engage customers in totally new ways. 

Published on: 14 November 2022

Four steps to measurement and attribution in a post-cookie world

By Glyn Shadwell

Source: Pexels Credit: Lukas
Today we’ll be taking a closer look at four cookieless ways you can track attribution across your marketing funnel.

Published on: 14 November 2022

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Case studies

What Works Where in B2B marketing across China, UK & US?

What Works Where in B2B?

The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best practice, debate current...

Published on: 28 October 2013

CMO-CIO disconnect

CMO-CIO disconnect

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.

The beliefs of CMOs and CIOs often...

Published on: 28 October 2013

2013 winner: DCLG, Not for profit - case study

2013 winner: DCLG, Not for profit

Fire Kills is a Department of Communities and Local Government (DCLG) marketing campaign which aims to reduce the number of people who die in accidental...

Published on: 15 October 2013

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Podcasts

Keeping it simple with Unilever's Myriam Estanboulie

As the Global Digital Transformation Manager for Unilever, Myriam Estanboulie creates the link between complex tech work and business strategy. The key to her... https://podcasts.marketingsociety.com/episode/keeping-it-simple-with-unilevers-myriam-estanboulie 22:11 Mon, 07 Feb 2022 09:24:00 +0000

Stay out of the crosshairs with Richard Bistrong

Richard Bistrong was a majorly successful VP of Sales for a global defence manufacturer for 20 years. In 2012, after smashing his targets and then some, Richard... https://podcasts.marketingsociety.com/episode/stay-out-of-the-crosshairs-with-richard-bistrong 40:04 Thu, 03 Feb 2022 09:10:00 +0000
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Videos

'Drinkable advertising' - Coca-Cola - USA

'Drinkable advertising' - Coca-Cola - USA

To encourage more people to try Coke Zero they created an entire campaign around drinkable ads.

'Drinkable advertising' - Coca-Cola - USA

'I am a witness' - Ad Council - USA

'I am a witness' - Ad Council - USA

7 out of 10 kids are affected by cyber bullying.

'I am a witness' - Ad Council - USA

Pip & Nut interview: Naivety let me ask stupid questions

Naivety let me ask the stupid questions

“Do we need to use palm oil?” Pippa Murray's lack of industry experience allowed her to ask a simple question that entrenched brand leaders never thought to

Pip & Nut interview: Naivety let me ask stupid questions

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